Jo Dawson-Gerrard

SENIOR ASSOCIATE SOLICITOR & MARKETING CONSULTANT

Jo

Jo qualified as a solicitor in 2000 and specialised in corporate transactions and partnership work at a large national practice in Manchester for over a decade before practising in Lancashire.   Jo is now part of the Business Development and Marketing team at Backhouse Jones capitalising on her attention to detail and project management skills that her legal background gives her. 

Before becoming a solicitor, Jo had a career in an advertising agency handling accounts such as Diadora, K2 Skis and Snowboards, Head, Telewest, Littlewoods, the AA and Greater Manchester Travelcards.  Thereafter, she was subsequently in charge of marketing for the corporate team throughout her legal career in Manchester

Jo has particular experience in business development and marketing for the legal services sector, using IT in legal services and client relationship management. She is responsible for the firm’s social media and digital content strategy, writes for various publications and speaks on trade association round table events

If you have been a follower of the Backhouse Jones bi-monthly webinars, you may also recognise Jo as one of the regular panellists who appears on our webinars to bring you updates on finance matters, as well as answering your queries. She is also a keen podcaster producing, directing and hosting the firm’s BACK your people and women torque BACK podcasts.

Jo speaks French and German and has alsworked in commercial law firms in Brussels and Germany. Jo is a Member of the Chartered Institute of Marketing, an Associate of the Chartered Management Institute and a Freeman of the Worshipful Company of Carmen (one of the Livery Companies of the City of London).  She is a keen runner and enjoys yoga, snow sports, water sports and making natural candles.

“Jo’s response and turnaround times are always shockingly fast! If you are looking for an efficient, diligent and extremely competent lawyer who can assist in taking your transport business to the next level, I would highly recommend reaching out to Jo.” Andrew Scott, Stanley Travel (North East) Limited